First, there is the issue of pleasure. No matter how corny it was, no matter how transparently manipulative, no matter how crass its images, MTV was fun to watch.” (Goodwin, p. xvi)
Oh! I couldn’t agree more. MTV is still fun to watch! Have you seen the X factor (masochists couples who like to watch their current boy/girlfriend kissing and having sex with their X boyfriends)? or perhaps you’d prefer A shot of love with Tila Tequila (cat fights all day long to get tila’s love)? There’s a lot to choose from, and they’re all crappie shows, but we (I) keep watching them because they’re hilarious! We (I) enjoy all the gossiping, drama, violence, etc. We even take sides of people we don’t know! come on! Whoever appears on MTV, is going to become a celebrity, at least for a couple of days. I think we’re a lonely society, that’s why no matter how far away from our lives and realities people are, we’re still going to find a way to identify with them.
M-TV turns everything into a product. Even the “rebel” music that criticized politicians or a social situation started to become mainstream, and then imitated by prefabricated singers. And even though deep down our selves we are aware of this, we keep on thinking Avril Lavigne is such a bad ass! she innovated, man! (yeah, right!)
Besides from MTV and VH1, there was no other choice to watch music videos, until Youtube was born. The paradise not only to find music videos, series, cartoons (really old ones), etc! you can also upload you videos! pretty much with any content you want! Take that, television corporations!
Television is not losing popularity but internet is winning a lot this days. “So, how do we keep the audience watching OUR shows and videos? Well lets make amateur-like videos!” And there they are, a lot of people being fooled by this new advertising strategy.
I remember being really interested in “Blair witch project”. The story was true! NOT! and the movie was bad, by the way!