Here it is, my midterm assignment!
The amateur video phenomenon I chose was “Because I’m ____________” videos.
This consists of people out there making fun of the stereotypes they have to put up with in normal life, when coming from a particular background different that the countries they live in.
I tried to emphasized the fact that traditional media is the one in charge of creating, spreading and maintaining those stereotypes, in order to control the divided society in an easier way. This process has been working pretty well but is definitely suffering because of the new alternative media: blogs, vlogs, personal spaces on the net, and so on. With the emergence of youtube, the possibilities are infinite and even though your video can be removed, you can always post it again with a potential audience of hundreds of millions!
So, the stereotyped people can now create their own videos making fun of the situations, therefor communicating that it is not a big deal, it’s not going to stop them from doing and being whoever they want. Yey! rebellion!
The main sources of information were:
Chomsky, N. (1991). Media control. The spectacular achievements of propaganda. New York: Seven Stories Press.
Oakes, P. J., Haslam S. A., & Turner J. C. (1994). Stereotyping and social reality. Great Britain: Blackwell Publishers.